Vice President of Marketing
Title: Vice President of Marketing
Job Type: Full Time
Role: Corporate Position - Upper Level Management
Reports to: Executive Management
Location: Pittsburgh PA or Northern Virginia Area
Introduction
We are seeking a highly personable, analytical, and detail oriented individual to join our corporate management team as Vice President of Marketing. The individual must come from a sales, communications, marketing, or business development background and will not only provide direct support to all teams at Tailor On Tap but will have the opportunity to join a young and fast growing company.
The Vice President of Marketing will be responsible for planning, developing, and executing/overseeing marketing strategies across all company revenue streams and will actively engage in the development of new strategies.
What does the Vice President of Marketing do?
Strategy and Brand
Entrench Tailor On Tap’s potential as a fast growing brand with the potential to become a national leading made-to-order apparel brand by achieving true and meaningful differentiation.
Lead acquisition and retention efforts with strategic resources to assist in the critical thinking.
Responsible for key stakeholder management and represent marketing in a long term plan with cross-functional implementation
Deliver against core KPIs
Paid Digital & Offline Media
Responsible for the performance and success of paid digital media channels including search, social, affiliate, display, and video.
Develop and execute a comprehensive and accretive offline media plans including but not limited to Podcast, Radio, TV, OOH, Direct mail etc.
Oversee and manage attribution model, including iterations, logic and data inputs.
Measure and analyze marketing channel performance to scale spend and optimize media mix.
CRM – Customer Activation, Post Sales Support & Retention
Convert leads into customers via path to conversion email marketing
Develop e-mail marketing playbook to be executed at the corporate and at the store level
Responsible for customer segmentation and scoring
Activate past customers, repeat purchases and driving lifetime value (LTV)
Business Insights & Intelligence
Collect, track, analyze, report, and communicate data related to the performance of indochino.com, e-commerce path to conversion, CRM and email marketing platforms
Apply quantitative analysis, statistical modeling expertise in mining massive amounts of data and extract actionable insights.
Generate analysis and prepare quarterly and ad-hoc reports and deck for Board of Directors in collaboration with Chief Revenue Officer.
Channel Planning (Analytics and optimization of the marketing mix)
Conduct research that allows us to mine deep into the vision of Tailor On Tap personas and extract key insights that guide us in building a strategic media plan that connects with our audience at any stage of their journey to discovering, considering, and purchasing Tailor On Tap
Develop and own the planning for digital (paid search and digital), offline media buys, and email marketing
Develop Marketing/Channel plans at the national, market and store level.
What does it take to be the Vice President of Marketing?
8-10 years relevant experience as a marketing leader ideally from an online / ecommerce environment with a minimum of 5 years leadership experience in online/ecommerce or retail
Strong understanding of brand and direct marketing
Degree in marketing, business or a related field
Strategic and innovative, leading to a disruptive focal point for the brand
Acquisition focused, ability to be cost effective on spending to maximize ROI
Demonstrated success using marketing analytics, customer feedback, customer value, behavior, segmentation and targeting techniques and tools
Ability to develop and execute multiple priorities and approaches to meet objectives
Exceptionally strong problem-solving and analytical skills, with an ability to clearly identify strategic issues and make tough decisions
Ability to inspire, engage, and motivate teams to achieve results and success
Strong organizational skills and attention to detail, with a demonstrated ability to work independently, lead multiple projects, prioritize, and manage a high-volume of tasks, deadlines, requirements, and decisions
Previous experience working in B2C environments
Previous experience in eCommerce or Apparel Industry a definite asset
An entrepreneurial mindset and a roll-up-the-sleeves work ethic - must be comfortable with ambiguity and rapid rates of change
Tailor On Tap is proudly an Equal Opportunity employer. At Tailor On Tap, we welcome diverse experiences and perspectives, and are committed to providing a consciously inclusive work environment. We strongly encourage individuals from all backgrounds, communities, races, genders, and identities to apply.